What we collect
Two things: what you type into one of our forms, and how you use the site through Google Analytics and Switchfrog, which ask first in some regions and can be turned off anywhere (see Analytics below).
From the forms:
- Build a distribution plan (brands): company, work email, what you are launching, target audience, objective, budget, geography, timing, and any constraints you add.
- Join the creator network (creators): name, email, your X profile, audience, niche, what you are interested in, and anything else you add.
- Connect an agent (tell us what your agent should do): company, work email, which agent or framework, how it would connect, and what you want to distribute.
We also record which page the form was sent from, so we know where the request started.
In our app, where brands sign in to plan and run campaigns, two more services can receive data: PostHog for product analytics and Sentry for error reports. What each receives, and the choice you have, is under The app below.
We use no advertising trackers and no third-party pixels. Our hosting provider keeps standard server logs (such as IP address, time and page requested) to run and protect the site.
Analytics
We use Google Analytics 4, a service of Google LLC, to learn which pages people read and where they arrive from, so we can make the site better. It runs through Google Consent Mode. Where we ask first, analytics storage stays off until you say yes; elsewhere it is on by default and you can turn it off.
When it runs, Google Analytics records:
- the pages you view and when, and the page that sent you here (the referrer);
- your device type, browser, operating system, screen size and language;
- an approximate location (country, region and city) that Google derives from your IP address. For visitors from the EU, the UK and Switzerland, Google uses the IP address only to derive that location and then discards it, and Google Analytics 4 does not log or store individual IP addresses from those visitors.
How it depends on your choice:
- Visitors from the EU, the EEA, the UK, Switzerland and Canada are asked first. Until you accept, Google's analytics script does not load at all, so nothing is sent to Google and nothing is stored.
- Visitors from elsewhere are not shown the question on arrival. Analytics runs by default: the script loads and sets the two first-party cookies described below. You can opt out at any time with Cookie settings.
- When analytics runs (after you accept, or by default outside the regions above), Google Analytics sets two first-party cookies on this site: _ga, which tells one browser from another, and _ga_L7VL51KT09, which keeps the state of your visit. By Google's defaults each lasts up to 2 years.
- If you decline, wherever you are, analytics stops on this page, the script does not load on later pages, and any analytics cookies already set are removed.
We have turned off Google Signals, ad personalization and every advertising feature, and ad storage stays denied whatever you choose. We do not use the data to build profiles or to advertise to you, and we do not combine it with what you send through our forms.
Google keeps the event-level data for at most 14 months, the longest a standard Google Analytics account allows; reports built from it contain counts, not individual visits. Google processes it under its own privacy policy and explains how it uses information from sites that use its services.
We also use Switchfrog, a product analytics service, to see how visitors move through our pages so we can find where the site gets in the way. When it runs it records the pages you open and how you interact with them (clicks, pointer movement, scrolling, and key presses as counts and lengths rather than the characters), whether a visit looks like a person or an automated agent, and the requests the page makes to our own servers, which can include what you send in one of our forms. It follows the same choice as Google Analytics: it loads only when analytics may run, never after you decline, and if you decline while it is running it stops on that page and clears what it stored. It sets no cookie; it keeps an anonymous visit identifier in your browser's storage (IndexedDB, session storage and local storage). Switchfrog processes this for us as our service provider, under its agreement with us; its privacy policy describes how it runs its service.
Your choice is remembered in your browser's local storage (under the name dwtf-analytics-consent), only after you make it. The site sets no cookie of its own. To change it at any time, use here or at the foot of any page. You can also block Google Analytics on every site with Google's opt-out browser add-on.
The app
Our app at app.distribution.tech uses two services that act for us as processors. Both are off until they are set up for the app, and in your browser neither runs until you choose.
- PostHog (product analytics, hosted in the EU) shows us which screens and buttons get used. It receives the screens you open and the buttons you click, without the text on them; the page address and the page you came from, each without its query string; technical details such as your browser, operating system, device type, screen size and language; your IP address, which arrives with each request and from which a rough location may be derived; an anonymous ID kept in your browser; and, once you sign in, your account's user ID, never your email. If you also allow session replay, it receives a recording of how a screen behaves, with typed text hidden, and creator screens, prices and handles are never recorded.
- Sentry (error monitoring) tells us when something breaks so we can fix it. From your browser it receives the error, the steps in the app that led to it (pages opened and requests made, without query strings), timings for a sample of page loads, and your browser and device type; the app does not attach your name, email or cookies. When one of our servers hits an error, Sentry receives the error, the request method and the route pattern (never the real page address), never what you sent or your login details.
How it depends on your choice:
- Before you choose, wherever you are, the app shows a privacy banner and loads neither service in your browser, so nothing is sent from your browser to PostHog or Sentry.
- If you choose Accept all, PostHog, Sentry and session replay all start in your browser. To keep analytics on and replay off, use Settings on the banner, or later open Settings in the app and choose Privacy. Session replay runs only while analytics is on.
- If you reject, or later turn analytics off, nothing more is sent from your browser: PostHog and Sentry stop at once and the anonymous ID is cleared. Turning off only session replay stops the recording, while PostHog and Sentry keep sending the analytics and error reports described above.
Your choice is kept in your browser's local storage and copied into a cookie of the same name (dist-consent), so our servers can follow it too. To change it, open Settings in the app and choose Privacy. Only if you allow analytics, our servers also record four campaign steps in PostHog (a brief started, a brief sent, a plan viewed and a plan approved), tied to the campaign and never to a person: no name, email or IP address is sent with them. Steps made through the API or MCP with an API key are never recorded. Error reports from our servers, described above, do not depend on the banner, because they are needed to keep the service working.
Why we use it
Form details: to reply to you, and to plan or discuss the work you asked about. Analytics: to see which pages help people and fix the ones that do not. In the app, product analytics shows which screens and buttons get used, and error reports help us fix what breaks. We do not sell your information and we do not add you to a marketing list.
Where it goes
A form submission is sent straight to our team's internal workspace, where the people who will answer you read it. It is not stored in a database on this website.
Analytics data goes to Google as described in Analytics above: where we ask first, only after you accept, and nothing is sent after you decline.
App analytics goes to PostHog in the EU and error reports go to Sentry, as described in The app above.
How long we keep it
As long as we need it to talk with you about the work, then we delete it. You can ask us to delete it sooner at any time.
Google Analytics data follows the retention described in Analytics above. App analytics and error reports are kept by PostHog and Sentry under each service's retention for our project, and we have them deleted when you ask us to delete your data.
Your choices
Write to team@distribution.tech to ask what we hold about you, to correct it, or to have it deleted. We answer within 30 days.
Changes
If this page changes, the date at the top changes with it.