Blog
Notes on distribution through creators.
Our blog is working notes for AI and SaaS teams that buy distribution through creators on X: what to ask creators for, how to buy, how to time a launch and what proof to ask for. Every figure in a post links to the source it came from.
All posts
When AI Can Clone Your Product in a Weekend, Distribution Is What Lasts
Agents can now rebuild a product's features in a weekend. What that does to a tech company's edge, and why reach to the buyer is now the part worth owning.
How SaaS teams buy influencer marketing: direct, platform, or managed campaign
A SaaS team can hire creators directly, buy through a platform, or run a managed campaign. This guide compares the three routes on control, effort and proof.
Why B2B influencer marketing underdelivers for SaaS launches, and how to brief creators
Most B2B influencer marketing for SaaS launches fails at the brief, not the creator. Here is what a launch brief must specify to get reach you can prove.
How we source a number.
Every figure in a post links to the public report, study or company page it came from, and says what kind of evidence it is: a survey, a company's own reported result, or a practitioner's guidance.
Where a post walks through a plan, it uses a launch we describe in the post, with no customer name attached.
We write for the people who buy distribution at technology companies: founders, marketing leads and growth teams deciding where a budget should go and how to tell afterwards whether it worked.
Each post answers one question a team asks before it buys distribution, and opens with a short answer you can read in under a minute. The archive holds 4 posts so far (per our archive below), newest first, and every one links to the pages that put its method to work: the launch playbook and X creator rates.
Planning distribution?
Start in the plan chat. The plan comes back with every post, date and price before anything is booked.